On Planning and Executing a Political Demonstration

In Brief: This post describes how to think of protests and activism in ways that are beneficial to your cause. It is meant as a forward to the list of 10 ways to make your protest a good one.

Having taken part in dozens of political protests and demonstrations over the past 8 years or so, I have noticed some things that work very effectively and some things that just don’t fly. Particularly in terms of gay rights advocacy, there is a problem with a lot of our demonstrations and protests in that the persons who are most inclined to participate have not been armed with a solid understanding of the advocacy process. Furthermore, many people don’t even understand the issues at hand but they know they are angry and they know that there is injustice somewhere so they get involved before they are ready. Lastly, they fail to narrow their myriad of causes and issues down to one simple and effective message or goal.

My aim in this post, no matter what your political stripes, is to give you some advice on how to handle your protests, rallies and demonstrations in a way that encourages understanding of your point of view and doesn’t become a moment of contention between only you and your peers.


I have always believed that there is a secret understanding that political activists have of each other. This empathy extends even to their arch nemesis on the other side of the picket line. Political activists are very fiery, imaginative and independent people. They can be clever, even wickedly so… But they also have family and friends that they love and wish to protect. They are loyalists to an ideology but they generally have a modicum of respect for public health and safety. Two rival activists will often have respect for each other and sometimes even feel almost kindred, as though they might have been friends in another life. This is because both of them know what it’s like to be outsiders looking in… they are the rogue cowboys and Indians who battle over a new frontier ahead of all of their peers.

Most people don’t like to get involved with political protests – and they don’t always think very fondly of those of us who do. They are afraid that their boss will see them on the nightly news and fire them the next morning. In some cases, this is a realistic fear but in most cases, it’s very pessimistic and a little bit paranoid. Perhaps you will see your boss’s daughter at the event… and even on YOUR side of the issue! I can’t count the number of times I’ve heard naysayers reason that they can’t get involved because they have “real life” to contend with. Well, I’ve got news for them: We activists are the creators of their “real life” as it will be tomorrow. We are not “the sheep” even though that is usually the metaphor chosen to describe us by our nemeses.

Having said that, there is a certain amount of “herding” that goes into organizing a demonstration or protest and a good shepherd will not let his flock be embarrassed and sent home feeling unaccomplished. A person’s self esteem can be greatly enhanced or diminished after participating in political advocacy. We all have an interest in making sure that nobody (not even our so-called enemy) feels too bad about partaking in their American right to free speech.

I have put together this list of 10 Steps to Make Your Protest or Demonstration a Good One to use as a reference if you are just beginning your involvement with public activism.

10 Steps to Make Your Protest or Demonstration a Good One

In Brief: In this post, I describe some simple best practices when organizing a political demonstration, and help the reader to spot potential problems that may occur within their current structure.

To read my forward about why this list is so important and what's wrong with political advocacy today, click here.

1. Learn as much as you can about YOUR side of the issue. Too many people get all worked up about what other people are saying and doing. They don’t take the time to understand the facts and feelings put forth by their own side of the debate. For instance, in a gay rights rally, you will rarely find an advocate that knows how many soldiers have been discharged under “Don’t Ask, Don’t Tell”.




2. Ignore the media. I know that might come as a shock to a lot of people because they believe in that old adage that “the media controls the message” but it’s simply not true. The media is lawless and crazy in America and they control THEIR message… which is often in stark contrast with what you may believe as a concerned citizen. The media will be impressed with your actions if they are interesting and well-planned but they cannot be counted on to side with you or even be compassionate toward your point of view. What’s MOST important is communicating to the people passing by in cars and those whom you can talk face-to-face with. A bird in the hand is worth two in the bush. You can be more effective in changing one person’s mind through careful dialogue than you can by instigating thousands to react without reason.




3. Keep It Simple Stupid (K.I.S.S.). There are certain events (like the National Equality March in DC back in October ‘08) where it is very effective to bring a number of similar issues together under one big banner. But most activism that a person can take part in will be on a much smaller scale with less funding and support. You need to pick just one small issue and tackle that. Narrow your message down to just one goal and go from there. For instance, if your idea is to “empower the religious community” then you are going to have problems because everyone has a different religion and they don’t want each other to be more empowered… But if you wanted to plan a demonstration called “Baptists for Repealing Amendment 2” then that could be far more effective.




4. Be nice to police officers and security. This needs very little explanation. These folks have a job to do and they don’t make the rules. You can’t let your fear of authority taint your view of the men and women who have been assigned to keep you safe. Sure, there is always that egotistical jerk that is just aching to use his or her taser but usually you are dealing with a regular Joe who just wants to make sure nobody blows anything up.




5. Leave your vanity at home. All too often a demonstration goes sour because some idiot wants to play king or queen for a day and turns your activities into a lime light for themselves. I have not yet found a way to get rid of these people but I know better than to become one of them.




6. Be tolerant of diversity but do not worship it. What I mean by this is that it’s ok if you and your peers all feel the same way about something and have a similar ideology. For instance, at a gay pride parade, you will see drag queens, circuit boys, political activists, religious leaders and sexual fetishes all displayed in the middle of the street. This is fine for a celebratory kind of environment but it does not send a clear message to anyone and does little to advance your philosophy on the national stage.




7. Bring at least one member of your family or a close friend with you. Do whatever it takes to convince them to participate. It will be a momentous experience that they can be proud of for the rest of their lives. I don’t know how I could function without the knowledge that I have been part of a movement of people who fought for what was right. I pity anyone who has never held a picket sign or a megaphone.




8. Figure out whether you’re participating in a protest or a demonstration or a rally. There is a major difference between protests and demonstrations. The term “protest” should only be used if you are specifically standing AGAINST the actions of a person, group, business or government entity. In that case, your motivation is to get them to stop their evil ways and you have more freedom to be angry and outrageous (as long as you’re abiding by the laws). In a protest, it is perfectly ok to use strong language and show that you mean business. But a rally or a demonstration is quite different because, in this case, the point is to advance your own cause. You will want to be pleasant and attractive. You will want to convince people to join you and identify with you. In the case of a rally FOR a cause, you will need the help of politicians and upstanding citizens who have reputations to uphold. The tone changes drastically when your motivation is to attract rather than to shock or scare. Both kinds of activism are valid and useful, but you have to know the difference. In my opinion, this is what failed with “the tea party movement”. They failed to decide whether their aim was to scare people or attract them. They weren’t clear in whether they were against Obama or rather FOR one of the many politicians who were involved. The combination of pandering and protesting did not mix very well in people’s perception of the movement.




9. Decide on your role and stick to that. In every engagement, you will need a person or committee (depending on your size) to handle one of the following tasks: Designing pamphlets and signs, a media contact or liaison (the person who most understands the issues), a visible speaker/leader, a host to provide beverages and moral support, sign holders, pre-event promotion, a transportation/RSVP coordinator and a couple of people who are willing to chip in for the costs involved.




10. Don’t let other organizers dilute your message and don’t do that to other people’s demonstrations either. Time and time again, someone will attempt to rally around an issue but it will get away from them and become something foreign and meaningless because of some type-A, egomaniacal opportunist who sees their cause as another chance to step in front of a camera for their own organization or self-promotion. You have to encourage supporters to get behind the issue because it’s important. Remind everyone of exactly what your mission is and thank them often for their participation. If you think that signs promoting another idea or concept are going to disrupt your message, don’t be afraid to tell someone nicely that you would rather they leave those particular signs at home. But you MUST have clearly legible signs with simple, catchy phrases or else it’s your fault if other people’s messages detract from your own. A protest sign should have no more than 8 words on it and be printed boldly enough that it can be read by a passenger in a car at least 40 feet away. And well designed literature like pamphlets, postcards and brochures are an EXCELLENT way to get your message out there without having to be a perfect spokesperson for your cause.

If there were to be an 11th rule here, it would be to expect steps 1-10 to fall apart before your very eyes no matter what you do. I have seen countless protests, rallies and demonstrations over the years and every single one of them has had its own unique flavor and set of challenges. The important thing is that you accomplish your mission or goal to some degree. If your goal is a realistic one, you have better chances. You must have a satisfactory outcome in mind when engaging in any political action. If your only motivation is to be a rabble-rouser, then you are what I call an "aww", a cute little acronym which I've coined to mean "angry with the world". Nothing can really be done for these people except to simply sigh in sympathy for them... "aww"...

Barring that, you must try to hold on to your dignity and sanity in the process. Political activism starts from a place of personal strife, trials and tribulations. From this anxiety is born a movement. But just because you put in the blood, sweat and tears does not mean that God, society or your local government is going to give a hoot. After the engagement is over, you will have to go back home and live with yourself. You must practice some acceptance of your friends, co-conspirators and even your opposition, because without them, you are reduced to being that crazy person who yells at traffic for no apparent reason.

A Confession of Ignorance

In short: I describe the need for more education in America on the fundamentals or basics of our nation's economy and I blame the mainstream media for failing to provide even the most rudimentary understanding of economic events.

Ok, so this morning I was reading an article in the Washington Post (described by readers in the comments section as "insipid") about Neel Kashkari, the hapless guy who dreamed up the bailouts under Secretary Paulsen and now chops his own wood for his fireplace.

If Laura Blumenfeld, the author of the article, meant to anger Americans with her descriptions of how he and his wife are "coping" and "detoxing from Washington" in their little cabin in the woods with their dogs, then she accomplished her goal. But there was no education involved in the piece.

At one point, she offers defensively that the Kashkaris actually took a pay cut to move from CA to DC and that the TARP funds were not used for personal gain. But that's the only line in the 1400 word memoir that serves to educate the public. And I'm not confident that the author would know these things for sure.

Let's go back to a couple weeks ago where MSNBC was interviewing hillbillies at a Sarah Palin book signing in order to highlight their ignorance of world affairs... The reporter grilled one girl (about 25 years old) who was wearing an anti-bailout T-shirt and when the poor girl confirmed that she thought Sarah was against the bailouts too, the axe fell swiftly and Democrats cheered.

However, we are ALL like that misguided girl in the stupid T-shirt. None of us know what's going on. While I applaud MSNBC for having the brass to show us that huge crowds of people can all be wrong about something (or everything), I would also appreciate a little bit of information I can use. I had no idea whether Sarah Palin was trained to offer an opinion on the bailouts or not... So the only difference between myself and "the stupid girl" is that I don't particularly like Sarah Palin and I don't wear T-Shirts with slogans on them.

I took an Economics class in high school where I learned how to sign over a check to my mom if I wanted to. Many years later, I took a Macro-Econ class in college and I learned (roughly) what the Dow index is used for. Nobody is there to explain why TARP was necessary (if in fact, it was) and nobody is there to explain the differences and similarities between capitalism and socialism to us (unless they happen to be a capitalist or socialist themselves and wish to spread a bit of propaganda).

We have become so sharply divided in politics but at the same time we know next to nothing about the gears in the machine itself. We push flashing buttons and hope for the best. The best education we can get on economic matters are little quips we hear in the news like "congress holds the purse strings" but those are misleading in their over-simplification.

Perhaps the saddest thing about Obama's first year in office is our nations gradual understanding that nothing had really changed in the heart of America's economy and that all the same players are still doing things as they've been done all along. I think that even some Republicans were secretly hoping that Obama would shake things up and we would get to war over socialism vs. capitalism in some apocalyptic battle for America... In fact, I KNOW some Republicans were hoping and planning for this battle - they are now called teabaggers.

But alas, even Michael Moore could not reach Paulsen by phone and so Moore's documentary on capitalism fell short of being touted as "Fahrenheit 2.0". Even more to the point, Elizabeth Warren just looked pathetic in Moore's movie. A brilliant Harvard educator who had crucified the credit card industry in a better documentary has now been reduced, thanks to her Obama appointment, to some kind of hermit in a windowless office somewhere in DC with no real way to influence anything anymore. Thanks Michael Moore - we can always count on you to slay the dragon.

Let this post be read as a plea to math and history teachers everywhere to find for your students ways to understand our nation's economy which allow room for dialogue. There is really no point in understanding math or history in America without talking about the economy. I don't even think the treasury was mentioned in my high school American History book. How sad is that?

If anyone would care to offer some links in the comments section to any educational websites which can help us gain an elementary understanding of current economic issues, we're all ears and eyes!